Center for the Arts season guide

The goal of this piece was to evoke excitement in our patrons for the upcoming 2015-2016 season. There was a strong emphasis of performers from around the world within this upcoming season’s programming. I decided to bring many travel-related design elements into this piece to accentuate the international theme, from a stark white uncoated cover, which has been blind embossed with topographic lines, and die cut with a stencil-style typeface to mimic the type used on shipping crates, which some of the performers’ production companies use on a regular basis. Within the pages, I’ve used a colorful palette and textures to elicit dream-like feelings and visual cues that one might see while flying in an airplane. Other travel-related elements have been used throughout the guide; maps, a luggage tag, a custom passport for our Executive Director, as well as custom stamps for each of the five performance themes, and for each performance, which integrates the date into the stamp.

The theme of the 2015–2016 season was "Journey," so with that directive, I wanted to give the viewer a feeling of taking a memorable trip while flipping through the season guide. The stark white and gray cover were blind debossed with a topographic map pattern, wrapping the whole way around the front and back cover for an immediate tactile feel while holding the piece.

A stylized stencil of the theme title was die cut into the cover, showing through to a colorful wave of color on the extra wide fold-in inside front cover, which was to hint of the exciting programming within the guide.

The luggage tag and passport of the executive director was a special last-minute addition which hinted at the soon-to-be announced named "Moss Arts Center."

Six badges were designed to represent the different themes (Deeper, Fresh, Timeless, Global, Joyful, and Visual) with a texture to feel like a stamp that you might see in a passport, all customized with the event dates within them.

The topographic map pattern, waves of color, and map frame details rounded out the theme throughout, finished off with a fold-out, perforated "Season at a Glance" calendar in the back cover.

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