Redesigned logo, bottle labels, and 6-pack container for Duck-Rabbit Craft Brewery in Farmville, NC.
The Duck-Rabbit name and imagery comes from a philosophy book which, depending on the viewer's perspective looks like either a duck or a rabbit. I re-imagined the logo with the same visual perception, inverting the word "Rabbit" to continue the head-tilting acrobatics you might do while trying to see the other animal in the logo.
The bottles to be used in this redesign are 13.7 fl. oz. glass bottles, which are reminiscent of traditional milk bottles.
